About MICE tourism:
The abbreviation MICE includes four main types of business activities:
Meetings, strategic meetings, presentations
Incentive travel, motivational programs, encouraging partners/employees’ loyalty
Conferences, forums, congresses
Exhibitions, event tourism, corporate events.
Why in Georgia?
For neighboring countries, Georgia is the best option for MICE tourism. Transportation has a low price and it’s one of the main reasons clients choose some countries over others. Also, Georgia is easily reachable, it has up to 39 direct flights to various destinations and over 31 airlines operating in the country from three international airports – Tbilisi, Batumi, and Kutaisi. The infrastructure in Georgia has improved in the past years, which makes the country a more exciting place for tourists. We have a multi-operational exposition center “Expo Georgia” right here in the capital. In the last years, many high-quality hotels have been opened in Georgia, which offer services suitable for MICE events. In addition, Georgia is appealing to tourists with its high levels of safety and ease of doing business.
